Evolutionary Blog

The Top 6 Mistakes Coaches and Practitioners Make (Part 2)

In Part 1 we discussed the need to integrate money and spirutality, and how to better serve your clients's needs in a sustainable way.

What’s next? More nuts and bolts to build on the philosophical grounding and mindsets we established in Part 1.

4: Having only one stream of prospects

Most coaches and practitioners rely solely on word of mouth and word of mouth is good. In the 21st century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful coach or practitioner must establish for themselves. What are those three?

•Formalized referral systems [two of them]

•Speaking engagements and free evening talks

•Word of mouth

Referral Systems

•An affiliate program with a percentage or fee for referrals; offer to pay a commission – a generous one.

•Write a referral clause into your client contract stating that if the client is happy with your services that they then agree to refer two people to you for a complimentary exploratory session. While you never want to be heavy handed about this, it does set their intention and focus their awareness on a more formal approach to referrals. And wouldn’t you rather pay them than pay for advertising (online or otherwise)?

Evening Talks | Introductory Talks | Speaking Engagements

These are the bread and butter of filling your practice and keeping it full. When you give talk make it explicit in your marketing and in your introductory remarks that you are there for two reasons:

1.     To provide value to their lives–first and foremost and;

2.     To market your services and/or products, course

Say this at the beginning – in the first three minutes – and let them know you will be revisiting what is available to them at the end. And then at the end of your talk, pass around a signup sheet for them and next – and this is critical – if they expressed interest, initiate contact with within 24 hours with an initial email beginning the sales flow process of your sales system.

Word Of Mouth

Consider this a great backup and occasional unexpected icing on the cake when those unintentional or random referrals occur. And occur they will. Sometimes they come from something you posted online or from a referral you were unaware of or a former client you have not contacted in a while.

If you do this, and you consider them in this order of importance, you will always be in control of your flow of clients and prospects–and they will flow in. Your sustainable prosperity will follow.

5. Failure To Leverage Contact Points And The Opportunity They Hold

Whatever you think you are -- you are more than that; whatever and however you identify yourself, you are far more than that. The problems with identification are many -- whether it is identification with/ as your gender, your nationality, your sexual orientation, your finances, your social reputation, your career, your role as a mother/father, your political affiliations, you religious beliefs, your competence or skill in a certain context, etc. -- to identify with any of those things will create problems if/when they are taken away or are shaken at their foundations as you will experience a very real identity crisis. But the "why" it creates problems is because it is not really who you are -- and to identify with it is *at least* selling yourself short.

In the face of such a crisis there are only two directions to move from an ego perspective -- expansion/evolution or contraction/regression. There is no neutral. You can expand to incorporate the new information/circumstances, or you can dig in, regress, and solidify (which requires engaging in some degree of self-deception).

Who you are is none of that. Who you are is Spirit. If you want to identify with something, identify with yourself as Spirit. 

Which every breath - breath out your lack of self worth that has you play small and identify with something less than your full birthright and breathe in the fact that who you are is ... all of it. 

Who you are is the Witness. 

And rest in that, smilingly.

Nothing else really matters. Anything else is chatter. What remains are the ego and self-esteem practices to engage in that have you experiencing the gap between what you think you are (identification) and what you really are -- Spirit manifest.

Let go of the small you and become a full-time God/Goddess. It is your birthright.

One of the things that I am committed to changing in the world is the painful separation of Spirit and wealth acquisition.

So many people think they have to sacrifice their spiritual life to make money or they think they have to sacrifice wealth to be truly spiritual.The truth is quite the opposite. Not only can we integrate them, but we must.

I think we can all agree, that if these were integrated--if people were acquiring wealth AND living a robust spiritual life in the same time -- then so much of the unethical stuff we have seen in the financial markets in the last few years would not have happened. 

For our world to solve so many problems it has, not only can we integrate spiritual sensibilities and wealth acquisition--we must. Integrate your purpose and prosperity. End the suffering of this painful separation by integrating your purpose and your prosperity.

That is the what and the why of Evolutionary Sales. The course teaches you the how. February 28th, March 1st and 2nd in San Francisco. 

Watch the 14 minute video about the course »here«:
http://evolutionarysales.com

That time of year has just passed when most of us have taken inventory. And many of us imagine a future that is somehow ... different from the past.

Sometimes it comes in the form of examining what we learned from the year we have just lived and experienced--and making plans for what we want to accomplish in the coming year.

Either way, we all know how it goes for most of us by the end of January. Or, heck, by January 10th. Have you already broken a "resolution"?

This is not some failure on our part; more often it is a matter of conflicting parts within us that are yearning to be understood, appreciated, and integrated. Still other aspects can simply be not being present to our internal representations and not understanding our unconscious organization of time and how to access that and maximize its power.

Essentially not understanding how to harness the power of our own mind.

And sometimes it is not knowing how to language a goal to make certain that the probabilities that it will become a reality are dramatically increased.

We'll cover all of that in this free evening event.

What you will discover:

• How to create S.M.A.R.T. goals and outcomes
• Why resolutions rarely ever work--and how to make sure they do
• Understanding your unconscious organization of time
• How unconscious, internal conflicting parts can be brought into your awareness, honored, and integrated

• The art and science of Time Line Seeding to create spooky cool results

Join us. It's free. 

You have everything to gain and nothing to lose by being exposed to this powerful way to manage your own mind.

Your future begins now ...

What: Creating Your SMART Future
When: Tuesday, January 7th @ 7:15pm Pacific
Where: 2nd and Bryant in San Francisco  »» RSVP ««

Update:

If you missed the evening, or if you were there but want a refresher, here is a video summary of the material for you that includes me guiding you through the process of creating your future.

In Service,

Jason

Viewing it on an iPad? Your video is »here« .

The video below is for the rest of us.

60 pounds and 8 inches.

That's how much weight and girth around my waist I have shed in the last 15 months. I have gone from a 42-inch waist back down to a 34" waist and I have gone from 265 lbs down to just under 205 today -- while adding a significant amount of muscle mass. And I did so with a fairly relaxed workout routine.

I had gotten fat and what was worse (for me) was that my mental edge and sharpness, as well as my motivation, were dulled and muted. All of that has changed radically in the last 14 - 16 months.

How did I do it? What was the major or primary shift? There were certain things that helped: I eliminated sugars and all grain-based carbohydrates except for the ever-famous "cheat day" once a week. That certainly helped. Ten months ago I chose to stop consuming alcohol -- choosing clarity over self-indulgence. Yes, that has assisted in the process.

But the primary component? Testosterone. Testosterone manages a lot of things: libido and aggression get all the press, but did you know it also impacts drive and motivation, cognitive edge/sharpness, and fat metabolism/retention?

And mood.

Oh, mood.

And even more sadly (no pun intended) many men are being misdiagnosed with clinical depression when they really just have low testosterone levels.

Most people don't realize it, but if you have low testosterone levels you will retain fat--and it will increase your estrogen levels, which then, in turn, has you retain even more fat, which in turn lowers your testosterone even further -- it becomes a hormonal downward spiral.

And here is the kicker: a medical practitioner will often tell a man with very low testosterone that it is "normal" if it is still in the normal range. The range being between 200 and 1100. 

200 might be "normal" but it is certainly not optimal.

Disclaimer: I am not a trainer, nutritionist, a medical Dr, or a practitioner of any kind of medicine nor do I hold myself out as such. I am simply a guy who has done a lot of research on my own and experimented with certain supplements and herbs and gotten my blood tested 4 times in the last year at regular intervals--and I am reporting my findings here for those who want to do their own research.

Let's discuss testosterone, free testosterone, levels, dietary adjustments, and most important of all, supplementation. Henceforth, testosterone will be simply referred to as "T" and free testosterone as "Free T".

Distinctions, Levels, and Ranges

Total T is what most people get measured with the blood tests that are out there--and if your Dr is not a specialist, this is the test they will give you unless you request both Total T and Free T to be tested.

Total T is just what it sounds like: your total levels in your blood. Free T is a test to see how much is bio-available; how much of your T is floating around available to be put to use at any given moment.

What is a "normal" range? Depends on which lab you ask, but there is some overlap. Some labs will say that a "normal" Total T level is between 200 and 1,300 ng/dl (nanograms per deciliter). Others say it is between 300 and 1300. The normal range for Free  T is murkier because of the different tests that different laboratories use. Here is a set of ranges from a forum I was involved in for a while:

Consequently, if your doctor tests your free testosterone, be sure you know the analytical method used. If your test results have a reference range as follows, you have probably been tested with one of the other test methods: