Update: The audio for this call is now avaialble here:
{mp3}free_teleseminars/20101011_clc_offering{/mp3}
[The next call in the series is Monday, October 18th. See details for registration at the bottom of this post and details on the entire series HERE.]
It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.
Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.
Many of my clients lately have been asking "Well, HOW do I create one, McClain?"
HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?
Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.
- The structure of phases and stages and how to "stack" them to best serve the client; how to "build" your offering
- The 4 components a comprehensive package must have to be compelling
- How to present your package--how to use the package to NOT sell and therefore sell even more effectively
- The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve it
Monday, October 11th @ 7:30pm Pacific. You must register for the call. Do that by clicking HERE. There are a limited number of spots available, so snag your spot now.
The call will be live, and I will be taking your questions, so I encourage you to be on the call--and to bring your concerns, your challenges, and your curiosity.
For details about the topics for the other calls in the series, go HERE.