Evolutionary Blog

The Top 6 Mistakes Coaches and Practitioners Make (Part 2)

In Part 1 we discussed the need to integrate money and spirutality, and how to better serve your clients's needs in a sustainable way.

What’s next? More nuts and bolts to build on the philosophical grounding and mindsets we established in Part 1.

4: Having only one stream of prospects

Most coaches and practitioners rely solely on word of mouth and word of mouth is good. In the 21st century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful coach or practitioner must establish for themselves. What are those three?

•Formalized referral systems [two of them]

•Speaking engagements and free evening talks

•Word of mouth

Referral Systems

•An affiliate program with a percentage or fee for referrals; offer to pay a commission – a generous one.

•Write a referral clause into your client contract stating that if the client is happy with your services that they then agree to refer two people to you for a complimentary exploratory session. While you never want to be heavy handed about this, it does set their intention and focus their awareness on a more formal approach to referrals. And wouldn’t you rather pay them than pay for advertising (online or otherwise)?

Evening Talks | Introductory Talks | Speaking Engagements

These are the bread and butter of filling your practice and keeping it full. When you give talk make it explicit in your marketing and in your introductory remarks that you are there for two reasons:

1.     To provide value to their lives–first and foremost and;

2.     To market your services and/or products, course

Say this at the beginning – in the first three minutes – and let them know you will be revisiting what is available to them at the end. And then at the end of your talk, pass around a signup sheet for them and next – and this is critical – if they expressed interest, initiate contact with within 24 hours with an initial email beginning the sales flow process of your sales system.

Word Of Mouth

Consider this a great backup and occasional unexpected icing on the cake when those unintentional or random referrals occur. And occur they will. Sometimes they come from something you posted online or from a referral you were unaware of or a former client you have not contacted in a while.

If you do this, and you consider them in this order of importance, you will always be in control of your flow of clients and prospects–and they will flow in. Your sustainable prosperity will follow.

5. Failure To Leverage Contact Points And The Opportunity They Hold

Whatever you think you are -- you are more than that; whatever and however you identify yourself, you are far more than that. The problems with identification are many -- whether it is identification with/ as your gender, your nationality, your sexual orientation, your finances, your social reputation, your career, your role as a mother/father, your political affiliations, you religious beliefs, your competence or skill in a certain context, etc. -- to identify with any of those things will create problems if/when they are taken away or are shaken at their foundations as you will experience a very real identity crisis. But the "why" it creates problems is because it is not really who you are -- and to identify with it is *at least* selling yourself short.

In the face of such a crisis there are only two directions to move from an ego perspective -- expansion/evolution or contraction/regression. There is no neutral. You can expand to incorporate the new information/circumstances, or you can dig in, regress, and solidify (which requires engaging in some degree of self-deception).

Who you are is none of that. Who you are is Spirit. If you want to identify with something, identify with yourself as Spirit. 

Which every breath - breath out your lack of self worth that has you play small and identify with something less than your full birthright and breathe in the fact that who you are is ... all of it. 

Who you are is the Witness. 

And rest in that, smilingly.

Nothing else really matters. Anything else is chatter. What remains are the ego and self-esteem practices to engage in that have you experiencing the gap between what you think you are (identification) and what you really are -- Spirit manifest.

Let go of the small you and become a full-time God/Goddess. It is your birthright.

This is taken from the Evolutionary Sales course materials. This is no ordinary sales training.

//

Self-Esteem. Ego.

There is no greater core component to your degree of success or failure than the evolution, expansion, and strengthening of the above. There are several reasons for this, but as a refresher: there are two aspects to your self-esteem:

1) Self-Efficacy 

and

2) Self-Respect

Or:

1) knowledge of your competence 

and

2) The feeling you are "appropriate to life; deserve a good life”

Or:

1) Value in the marketplace

and

2) Your Divine worth as a settled matter

Or:

1) Practical 

and

2) Personal

Or:

One of the things that I am committed to changing in the world is the painful separation of Spirit and wealth acquisition.

So many people think they have to sacrifice their spiritual life to make money or they think they have to sacrifice wealth to be truly spiritual.The truth is quite the opposite. Not only can we integrate them, but we must.

I think we can all agree, that if these were integrated--if people were acquiring wealth AND living a robust spiritual life in the same time -- then so much of the unethical stuff we have seen in the financial markets in the last few years would not have happened. 

For our world to solve so many problems it has, not only can we integrate spiritual sensibilities and wealth acquisition--we must. Integrate your purpose and prosperity. End the suffering of this painful separation by integrating your purpose and your prosperity.

That is the what and the why of Evolutionary Sales. The course teaches you the how. February 28th, March 1st and 2nd in San Francisco. 

Watch the 14 minute video about the course »here«:
http://evolutionarysales.com

One of the things that I am committed to changing in the world is the painful separation of Spirit and wealth acquisition.

So many people think they have to sacrifice their spiritual life to make money or they think they have to sacrifice wealth to be truly spiritual.The truth is quite the opposite. Not only can we integrate them, but we must.

I think we can all agree, that if these were integrated--if people were acquiring wealth AND living a robust spiritual life in the same time -- then so much of the unethical stuff we have seen in the financial markets in the last few years would not have happened. 

For our world to solve so many problems it has, not only can we integrate spiritual sensibilities and wealth acquisition--we must. Integrate your purpose and prosperity. End the suffering of this painful separation by integrating your purpose and your prosperity.

That is the what and the why of Evolutionary Sales. The course teaches you the how. February 28th, March 1st and 2nd in San Francisco. 

Watch the 14 minute video about the course »here«:
http://evolutionarysales.com